Friday, June 6, 2008

It's Organic at Barneys New York

Barneys New York just put the capsule online. Harmony Amplication is just a few clicks away. click number one

Thursday, May 22, 2008

Crashers Welcome

American Rag presents
The Loomstate for Joel Tudor Capsule Collection

Wednesday May 28, 2008 :: 6:30pm - 9:00pm

American Rag
953 Newport Center Drive
Newport Beach, CA 92660

RSVP: rsvp@beachhousepr.com

Wednesday, May 21, 2008

Barneys New York not A "Barney"

Our family at Barneys New York (never use an apostrophe) made this whole capsule possible. Just wanted to clarify the definition between Barneys New York and a "Barney"

Barneys New York is a chain of upscale department stores headquartered in New York City, under the leadership of Fashion Director Julie Gilhart and Creative Director (and window-dresser) Simon Doonan. (Wikipedia.org)

A Barney is someone who doesn’t surf very well. The term was derived from the Hanna-Barbera cartoon character Barney Rubble on “The Flintstones.” Usage: “Get out of my way, ya barney.” (Surfing magazine, 1989)

Check out the photos of our in store display at The Mens Co-Op in Beverly Hills (left) and Madison Ave (right).

We almost soiled our boardshorts when we heard that we were getting a window at the coveted Madison Flagship.

Friday, May 16, 2008

Harmony Wash :: Prophecy Fit

Joel in his Loomstate's on a trip to Kamakura back in 2005Joel's personal Loomstate jeans and the inspiration for the Harmony wash.
The Harmony wash is heavily washed and hand finished to similate a pair of Loomstate jeans that Joel wore nearly everyday for 2 1/2 years.We wanted to leave enough room for you to add your own knee holes and character to it. The Prophecy fit is our regular rise, straight fit through the hips, and a classic back rise. Regular leg through the thigh, and perfectly straight from the knee to the leg opening. The Prophecy in the Harmony wash is exclusively available through Barneys New York.

Tuesday, May 13, 2008

Pocket Tees :: Zip Up Hoodie

Pocket Tee Harmony Amplifier Print - 100% organic
- Water based ink print on front pocket and on back
- Skewed side seam
- Inspired by 60's surf club attire
- Shown in Orange and White

Zip Up Hoodie - 100% organic cotton fleece
- Zip front hooded sweatshirt
- Harmony amplifier patch on front left chest
- Large Harmony Amplifier embroidery on back
- Inspired by 60's surf club attire
- Shown in Cool Gray

Friday, May 9, 2008

Board Short

The color blocked design is both inspired by and an homage to Malibu's elusive Black Knight.The fit is modeled after a pair of boardshorts Joel had made by a Hawaiian tailor on the North Shore in the early 90's.Shown in:
- Black Knight (orange)
- May Gray (light gray)
- 100% organic cotton / nylon
- back pocket with internal key leash
- Harmony Amplifier patch on the front leg

Monday, May 5, 2008

Harmony Amplifier Capsule

This capsule collection was developed by us here at Loomstate with and for our friend, and two time world champion surfer Joel Tudor.

Styling inspiration is drawn from 60's surfing legends, California Classic Surf Club Culture, and the Harmony Amplifier a play on the 60's fascination with lo-fi science fiction.